Rochester, NY — Super Bowl LX Takes Center Stage in CaliforniaThis Sunday, media eyes are on Super Bowl LX, where the New England Patriots will face the Seattle Seahawks in the NFL’s biggest game at Levi’s Stadium in Santa Clara, California. The kickoff is set for 6:30 p.m. ET / 3:30 p.m. PT, and full coverage begins earlier on NBC and streaming platforms like Peacock. Rochester, New York, RABJ president Jalen McGill and media correspondent will cover the 60th Super Bowl LX taking place in California. Matchup: New England Patriots vs. Seattle Seahawks Halftime Performer: Bad Bunny Historic Halftime Performance by Bad BunnyThe halftime show is grabbing headlines just as much as the matchup itself. Global music superstar Bad Bunny will headline the performance — a moment that’s already being called one of the most anticipated in Super Bowl history. Fresh off major accolades and Grammy success, Bad Bunny’s set is expected to blend high-energy performance with cultural influence and widespread appeal. Local Coverage From RochesterLeading the local media charge, RABJ President Jalen McGill is on assignment to bring Rochester viewers in-depth reporting from the ground. From pregame narratives to halftime spectacle insights, they’ll unpack both the athletic and cultural impact of Super Bowl LX, shining a spotlight on the stories that matter both on and off the field. What to Expect on Game DayIn addition to the on-field battle for the Lombardi Trophy, Super Bowl Sunday will feature a rich lineup of musical performances, pregame festivities, and cultural moments that go beyond football. Whether it’s halftime highlights, player storylines, or national reactions, this year’s coverage promises to deliver compelling content for sports fans and pop culture followers alike. Stay tuned all weekend as Jalen McGill and our Super Bowl team share real-time updates, exclusive commentary, and multimedia from Super Bowl LX, bridging Rochester to one of the biggest events of the year. Post navigation NY’s “Commission to Study Reparations and Racial Justice” Chief Historian Kendra Field Uses AI to Restore Voices Lost to History